For dating app Grindr’s third annual Halloween Pleasure Ball, I worked closely with Grindr’s team to coordinate all collaborative press materials. This included aligning brand messaging, preparing joint announcements, and ensuring cohesive visual and narrative communication across both teams.
I also collaborated with Grindr to curate influencer talent who appeared in custom garden inspired CHRISHABANA designs at the event, overseeing outreach, selections, and overall style direction. In addition, I produced the campaign for the CHRISHABANA × Grindr merch collection, which launched during the event and expanded the collaboration into a cohesive product release.
