Ghanaian designer Jason Jermaine Asiedu of Jermaine Bleu envisioned his December 2020 pop up at members only lounge Front Back Accra as a glamorous night to see and be seen.
Working remotely with the creative, I crafted a promotional strategy for the “1001 Icons” party that included an Instagram account featuring curated outfit inspiration, influencer content, and important details for the event.
I also managed Jermaine Bleu’s guest list, updating the brand’s contact list and seeing outreach through to completion. As guests danced the night away and shopped through Jermaine’s latest collection, I ensured the 1001 Icons Instagram story chronicled every angle of the glitzy evening under the #1001ICONS hashtag.
