Campaign Creation
For rapper Rico Nasty’s first foray into jewelry with the help of CHRISHABANA, it was only right to commemorate this collaboration with a delightfully rebellious visual campaign.
I corresponded with her management and styling teams to provide a selection of pieces for the shoot and confirm the images that we would ultimately circulate to the press and online followers. The campaign generated over 100,000 impressions for CHRISHABANA social platforms alone, increasing sales on our website by 136% and sales conversion by 30%.
Social Media
All eyes were on Rico as the impending release of her highly anticipated debut studio album “Nightmare Vacation” drew closer. What a better way to help usher in her new era than with fun, collectible merch!
Acting as the point of contact between CHRISHABANA and Rico Nasty’s management and marketing teams, I coordinated an assortment of promotional materials including the campaign and complimenting static and moving digital assets. Rico also spread the word about her new drop through her Instagram, Twitter, and TikTok channels. During the timeline of our promotion we saw a 267% increase in sales generated directly from social media.
