NYC jewelry brand/creative studio CHRISHABANA partnered with footwear brand Teva to present a digital narrative amplifying the life and story of South African nonbinary artist Desire Marea who posed as the collection’s muse. In light of heightened safety measures post COVID-19, I helped concept and produce a series of “theater” activations that allowed the public to enjoy a 3D presentation designed with Nusi Quero from respective distances.
The project gave New Yorkers a visual account of one Black queer experience and encouraged support for the Transgender Law Center via a fundraising auction where attendees and the general public bid for a chance to win one of four classic Teva Sandal styles customized by CHRISHABANA.
