A creative studio by Edmond Asante merging communication, culture, and creative direction
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LOBOS Tequila

LOBOS Tequila

Working with CHRISHABANA, I collaborated closely with the Lobos Tequila team to develop content and creative assets for a series of custom metal wolf masks inspired by their iconic brand logo. The pieces debuted during Lobos’ 2024 Art Basel Miami event, serving as a signature visual element across their campaign and live programming.

Building on this momentum, I initiated and secured an additional collaboration with Lobos for CHRISHABANA’s 2025 Pride event that I curated and art-directed, expanding the partnership into a multi-season creative relationship. My role spanned content development, creative coordination, and cross-brand communication to ensure cohesive storytelling and successful execution on both sides.

CHRISHABANA x GRINDR COLLECTION