Role: Brand Partnership/Event Production/Social Media Strategy

Working with CHRISHABANA, I collaborated closely with the LOBOS Tequila team to create content and creative assets for a series of custom metal wolf masks inspired by their iconic brand logo. The pieces debuted at Lobos’ 2024 Art Basel Miami event, becoming a signature visual element across their campaign and live programming.

Building on this momentum, I initiated and secured additional collaborations with LOBOS for CHRISHABANA’s 2025 Pride event and Open Studio Day—both of which I curated and art-directed—expanding the partnership into a multi-season creative relationship. My role spanned content development, creative coordination, and cross-brand communication to ensure cohesive storytelling and seamless execution across both brands.